UX & UI Design
Tim Thompson’s RevThink Helps Creative Studios Build Businesses Around the Work
Tim Thompson’s RevThink backs creative-led businesses with strategy, and its Revolve program asks owners to rethink what clients value.
Web Design
UX & UI Design
Tim Thompson’s RevThink Helps Creative Studios Build Businesses Around the Work
Tim Thompson’s RevThink backs creative-led businesses with strategy, and its Revolve program asks owners to rethink what clients value.
Graphic Design
Tropicana’s 2009 Packaging Redesign Shows Why Shelf Recognition Matters
A new bottle erased Tropicana’s familiar orange-and-straw image and cap colors. Sales fell, and the brand returned to its previous packaging within two months.
Graphic Design
When Brand Mascots Turn Into a Liability: Design, Meaning and Backlash
A mascot’s value depends on what people see in it. Cultural conflict, aggressive brand protection and attention stunts can all change that meaning.
UX & UI Design
Designing a Better 404 Page: Clear Guidance, Brand Voice and Useful Navigation
A thoughtful 404 page pairs a clear explanation with search and useful links, turning a broken path into a more considered brand experience.
UX & UI Design
Vibes AI Pairs Voice Based Brain Health Checks With Personalized Sound
Steve Ardire explains why brain health tools should connect measurement to action, and how Vibes AI uses voice check-ins and tailored audio.