Tony Kadillak Joins Perfect Stranger to Build Long-Term Client Partnerships

Perfect Stranger is building its client relationships around a leadership role that connects strategy, creative work and business development. On October 5, 2026, the integrated creative company named Tony Kadillak Head of Client Partnerships, bringing in a creative industry veteran with more than 20 years of experience and a prior working relationship with Executive Creative Director Daniel Fries.

The appointment points to a particular kind of growth for the company: developing longer-term relationships with brands that want creative work tied to business goals. Kadillak will work with the leadership team to support Perfect Stranger’s global client base. His focus will include startups and challenger brands as well as established businesses, with an emphasis on clients prepared to invest in sustained brand building.

Tony Kadillak, Head of Client Partnerships at Perfect Stranger. Image supplied by Perfect Stranger / Red Setter.

A returning creative partnership

Kadillak and Fries first worked together from 2010 to 2014 at Leroy & Clarkson, the design and branding agency Fries founded in 2001. That history gives the appointment a personal dimension, but the stated aim is broader: to create the kind of client relationship that can carry strategic and creative work over time.

“This is a relationships business, and who you go into battle with matters as much as the work itself,” Kadillak says. He recalls learning from Fries and the team assembled at Leroy & Clarkson, and describes the chance to work with them again as a deciding factor. He also points to the combination of Perfect Stranger’s energy and ambition with Hornet’s production background.

Fries describes Kadillak as someone drawn to larger strategic challenges and attentive to the people involved. In his view, strong creative work can help win a project, while chemistry and trust are what sustain a client relationship. He says Kadillak brings the thoughtful, creative partnership the company wants to develop.

Connecting strategy to production

Perfect Stranger launched in 2026 as a sister company to Hornet. Its model joins agency-level strategic thinking with Hornet’s 25 years of global production expertise. The company describes its offer as full stack: brand strategy and positioning can lead into design, animation, production and campaign development within an integrated creative process.

That range gives the client partnerships role a practical remit. A brand’s needs may start with defining its position, then extend into the visual system, moving-image work and production needed to put that position in front of an audience. Keeping those stages connected can give client teams a shared direction across the work, while allowing the creative partner to understand the larger brief behind individual deliverables.

For designers and creative teams, the structure also raises a useful question about where client service meets the work itself. A long-term partnership depends on translating business aims into a brief that creative teams can act on, then keeping communication clear as the work moves between strategy, design and production. Kadillak’s appointment is intended to strengthen that connection as Perfect Stranger grows its client base.

Building the company’s next phase

Perfect Stranger says it was created in response to demand for more agile creative partners. It works with brand leaders and CMOs across areas including enterprise technology, media and consulting, serving clients across global markets. The company’s stated ambition is to expand its strategic, creative and business development capabilities and create more opportunities for collaboration.

Kadillak also co-founded Assembly, a networking event for entertainment and brand marketers. That experience sits alongside his two decades in the creative sector, adding a community-building thread to a role centered on trust and ongoing client relationships. The company has not shared additional details about specific client assignments connected to his appointment.

The measure of this role will be how well the relationship model supports the work: whether clients can move from positioning to execution with a clear creative direction, and whether the partnership remains useful as their needs develop. For a young company combining strategic services with an established production operation, Kadillak’s remit puts that continuity at the center of its growth plans.

Learn more about Perfect Stranger.